Most parents think children’s hospitals only treat children with very serious acute conditions. Shaped in large part by decades of sadvertising designed to raise money for research institutions, this misconception prevents a lot of children from getting high-quality pediatric care when it comes to everyday conditions.
We designed a 360° campaign that would put Children’s Colorado top of mind for Colorado parents, so that if their kids were ever to get hurt or sick, they’d think twice before taking them to an adult ER and bring them to Children’s Colorado instead.
Anthem Film
We created an anthem film that reminded parents that kids’ bodies and minds are completely different than adults’, so if and when they need a hospital, it should be a children’s hospital.
Incredibly Different
Client: Children’s Hospital Colorado
Agency: FIG
Director: Guy Shelmerdine
Prod. Co.: Smuggler
Role: Creative Direction, Art Direction