Nothing compares to living in New York City. And nobody knows that better than a former New Yorker.
So we created 1-833-I-MISS-NYC, a message line where former New Yorkers can tell current New Yorkers all the reasons they should never leave NYC. And we turned these messages into films, social, OOH and subway ads that urged NYC-residents to Never Become a Former New Yorker by buying with StreetEasy.
Film & Social
Our campaign will continue to grow as our hotline receives more messages, so watch this space!
Never Become a
Former New Yorker
Client: StreetEasy
Agency: Mother New York
Photographer/Director: Ashley Armitage
Prod. Co.: Giant Artists
DP: Mika Altskan
Sound: Joe O'Connell @Sonic Union
Grade: Kath Raisch @Company 3
Edit: Janna Kay Swanson @Uppercut
Role: Creative Director