Nütrl

Sometimes the thing about a brand that makes the least sense is the thing that makes it the most memorable. In the case of Nütrl, Anheuser-Busch’s entry into the crowded vodka seltzer market, that thing is the two little dots above the U in its name.

So, with the help of Chloe Fineman of Saturday Night Live fame, we created Günter, a playful, stylish and no-nonsense brand character with a vaguely European name, just like Nütrl itself.